Beware Of These 7 Common Traps! They Can Weaken Your Power Of Persuasion
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The power of persuasion can be an extremely powerful tool when it is
individually mastered to its fullest potential. It could affect whether
you’re able to clinch that dream job after the interview or make that
million dollar sale after hours of convincing a customer.
How to be more persuasive
Although
you look dashingly smart and eloquent, unfortunately, focusing too much
on how you present your pitch instead of whether what’s being said
makes sense or not, will not be a boon for your power of persuasion.
However, having said that, being presentable is still an important
element to be persuasive but its importance is being superseded
by having a clear, logical and irrefutable argument.
If you’re
looking for concrete solutions on how to be more persuasive, here are 7
fallacies you should stop committing as they can weaken your power of
persuasion.
1. Exaggerating Opposing Ideas
When
debaters deploy this technique, what they’re actually trying to do is
to undermine the credibility of the opposing idea by making the opponent
seem extreme. For example in an everyday context, you might choose to
omit certain facts of what’s actually been said in a heated argument
between you and your partner. By saying that your partner hates kids
when he or she merely just wants to shelve that plan to build a more
secure future before the baby comes is a fine example.
By
exaggerating, not only would you undermine your own credibility in the
argument, you are also jeopardising the strength of your future
arguments in the debate.
2. Taking It Too Personal
Debates
or arguments might sometimes get so heated up, you might think it’s
fine to take a swing at something personal. For example, by calling
someone a crafty and untrustable person just because they look like one,
only presents a weak argument from your side.
As much as possible, refrain from getting too personal but instead, argue against the idea, not the person.
3. Using Fear Tactics Without Evidence
We’d
like to believe that appealing to the sense of fear would get our
arguments across easily. Yes, it is worth looking at how to be more
persuasive because when our audience is struck with fear, they’re
susceptible to believing extreme claims of what can happen if they’re
not willing to accept the argument.But that is only if these claims are backed with evidence.
Nothing
would destroy your credibility faster than fabricating or exaggerating
on facts and having your audience see through those lies.
4. Appeal To Ignorance
When
you dismiss something to be untrue, it doesn’t mean that the opposite
is true either. For example, you can’t say that the iPhone is the best
smartphone in the world just because Samsung may not be considered the
best since there have been instances where their phones exploded. There
are other phones out there that are on par with the iPhone.
By
choosing to ignore hard facts and going straight to validate a claim,
not only are you showing people how shallow your depth of knowledge is,
you’re also making yourself vulnerable to a strong counter-attack.
5. Using The Majority
By
using the majority to back up a claim and to say that it is something
“accepted” by many, is one of the fallacies we commonly use in our
arguments. Like most of the argument fallacies we commit, laying claim
to something that is accepted by the masses, when it clearly isn’t,
would only spell trouble for your arguments.
If you’re a computer
salesman for example, and you convince the customer that the computer is
well received by the masses, only for them to find out otherwise later,
then your credibility will be tarnished and you definitely won’t have
them coming back to you.
6. Using Flowery Anecdotes
Using
anecdotes can definitely put a point across as it helps to put things
into perspective. But when you replace hard data with flowery anecdotes
that don’t even hold water then people will start to think that you’re
just full of hogwash.
Anecdotes such as praising oneself have a
weak argument to it. For example, coming back to being a salesperson; if
you’re trying to convince a customer by telling him or her that you’ve
been very honest and that many people have bought the product and
believed in it, chances are, you’re not going to get far with that
argument simply because you don’t have the evidence to back that claim
up.
7. Overgeneralising
Overgeneralizing
and stereotyping are keys to failure. By judging a person or something
based on one bad experience, you are only showing how ignorant you are
to omit the good that’s been experienced by others.
For example, by saying that China makes sub-par products based on just one bad experience only makes for a lacklustre argument. More Info: lifehack.org
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